General Manager
Chad brings more than 30 years of automotive industry experience, with a leadership style grounded in partnership, alignment, and practical dealership insight.
His career began in the service department and expanded across the dealership, giving him a firsthand understanding of the challenges teams face and what it takes to drive consistent performance. He went on to serve as General Manager of Jim Hudson Chevrolet in Colorado before taking on leadership roles with national automotive services organizations.
His most recent roles were Vice President of Sales with Portfolio and supporting dealer partners alongside the IBG team in Salt Lake City.
Today, Chad leads the PRO team, focused on helping dealer partners strengthen profitability and performance while deepening collaboration with Protective Life, our parent company.
Outside of work, Chad enjoys skiing, scuba diving, riding motorcycles, and spending time watching his son compete on horseback. He also hopes to one day explore Japan’s ski destinations.
Account Executive
Lou has over 29 years of experience in various roles within the automotive industry, including F&I product sales, training, and dealership management.
He has been recognized for his achievements, including receiving the “Top Gun” award in 2009. In addition, Lou traveled extensively across the US to provide dealership managers with training, mentoring, and guidance. He helped them grasp the intricacies of Finance and Insurance products to optimize profitability. His exceptional performance led to a rapid promotion to the position of District Manager, where he spearheaded the development of F&I operations in the Pacific Northwest region.
Lou specializes in creating solutions for challenging situations, developing people, mentoring, coaching, turnaround situations, and retaining existing customers. Furthermore, he has also been a vital contributor to a successful financial service startup that helped grow the agency into one of the largest in the US during his nine years. Lou treasures moments with his wife, two daughters, and three Pembroke Welsh Corgis during his leisure time. He also fuels his passion for sports, particularly as an avid fan of the Seattle Sounders.
Account Executive
Sheila has been involved in multiple departments of dealerships since 2013 and has helped dealerships acquire more rooftops and maximize growth, stability, and profit within each of their departments.
As a result, stores highly regard her contributions to identifying growth opportunities for their stores and employees. Sheila received her bachelor’s degree from Washington State University and master’s degree in London. She honed her F&I competencies by attending some of the top F&I schools taught by leading trainers in the country and receiving certification from the Association of Finance and Insurance Professionals (AFIP) in 2017.
Sheila is a huge believer in building strong relations. One of the reasons she loves the auto industry is that it is people-centric, and she recognizes that it is people who make the automotive sector thrive. Sheila is a loving mother of two adorable boys. Outside of work, she enjoys spending time hiking, camping, making smores, and going to the beach with her family.
Account Executive
Ally comes to PRO with 20 years of experience in the Finance department of the Automotive and RV industries. She has a tenacious attitude towards results, being laser focused on efficiency and expedience.
As a growth oriented person, Ally is beyond excited to be a part of the success of our dealers. She will provide a fresh perspective on new and missed opportunities for growth and profit with her recent and relevant finance experience. Ultimately, supporting profitability of the valued client partners.
Outside of work, Ally is most likely shopping with her daughter, spoiling her dogs, traveling with her husband, or chasing her next thrill-seeking adventure. Ally views life and work with intent, always seeking to learn, teach and grow.
