We leveraged our industry experience to quickly identify that the dealership required a customer-centric approach and offer products that customers needed.
We customized a pre-paid maintenance program that would provide discounted maintenance coverage to the customers. We also added glass and key coverage as a benefits package for the customers to further enhance their overall ownership experience. The process involved a series of training sessions for the dealership staff to sell the products that would add value to both the customers and the sales personnel.
The customized maintenance program and the PRO team’s expertise helped the dealership create a profit center in the finance department and grow profits by 9% per vehicle retailed. It substantially contributed to the overall revenue of the dealership.
The sales department experienced a significant increase in the service retention of over 90%.
Additionally, the pre-paid plan tied the customers to the dealership that opened the door to more revenue opportunities and doubled the possibility of making a second sale.
The customized maintenance program strategy was highly successful as nine out of ten customers returned to the dealership multiple times to use the maintenance plan. Furthermore, it provided more opportunities to engage with the customers, generate more referrals, and considerably reduced the cost of acquiring new customers.